Loading...

2017 CAPITALISM IS OVER

CAPITALISM IS OVER

exhibition design, Milan Design Week 2017

 

extract from the curatorial text by Raumplan:

 

The section entitled “But it used to be so cool” is dedicated to a historical phase that represents the exact opposite of today’s economic situation. In the post-war period, the true golden age of twentieth century capitalism, the demand for products and everyday objects rose to never before attained summits. The Trente Glorieuses (1945-1975) produced extraordinary works in three decades of economic growth, welfare hyper-guarantees and high productivity (at least in the Western world).

 

The retrospective puts its focus on a company, Olivetti, that represents one of the most recognised symbols of the Italian economic boom. Featuring photographs taken by Louis De Belle at Olivetti’s headquarters and Archivio in Ivrea, the section tells of the golden period of Olivetti but also of its forthcoming vicissitudes dealing with the advent of digital electronics and the exhaustion of the post-war boom. After the striking success of products like Lettera 22, Divisumma, and Valentine, Olivetti has passed through several radical shifts that have changed the face of the company and its business priorities.

 

exhibition curated by: Raumplan and Cascina Cuccagna

photos: Louis De Belle

capitalismisover.it

 

× Close

- +
2017 CAPITALISM IS OVER
1 / 7
More info

Salottobuono

Corso Sempione, 33
20145 Milano, I
office@salottobuono.com
www.salottobuono.com

Salottobuono is an architectural office based in Milan, directed by Matteo Ghidoni.

 

The studio’s work ranges from urban design to architecture, from temporary installations to exhibition design. Salottobuono is also constantly engaged in research, publishing and teaching activities. Always active in the international arena, the studio is currently in charge of developing public space and landscape redevelopment projects on behalf of several Italian administrations. Salottobuono relies on the collaboration of a network of specialists for the development of all phases of the project in its structural, plant engineering, economic and site management aspects. It also collaborates with consultants on landscape and environmental sustainability issues.

 

Matteo Ghidoni obtained his Master Degree in architecture at IUAV Faculty of Architecture in Venice in 2002. He was a founding partner of the research agency Multiplicity from 2002 to 2006. His work with Multiplicity was exhibited at Kunstwerke in Berlin (2003), the Venice Biennale (2003), the Musée d’Art Moderne in Paris (2003), the ZKM in Karlsruhe (2004) and the Beijing Biennial (2004).

 

Ghidoni founded the architectural office Salottobuono in 2007. Salottobuono has served as editor of the Instructions and Manuals section of Abitare magazine
(2007-10) and as creative director of Domus magazine (2011, 2012). The office has taken part in the Venice Biennale (2008, 2012, 2014), and designed the Italian Pavilion in 2010. Salottobuono published the Manual of Decolonization (2010) and Fundamental Acts (2016).

 

Matteo Ghidoni is currently Visiting Lecturer at the MIT Department of Architecture and Adjunct Professor at Politecnico in Milan. He taught design studios at the Faculty of Architecture in Genova, at IUAV Faculty of Architecture in Venice, the Royal Danish Academy of Arts in Copenhagen and the Pontificia Universidad Javeriana in Bogotà. He has given guest lectures at several schools and institutions including the Berlage Institute, Berkeley, TU Wien, Vlaams Architectuurinstituut in Antwerp, Columbia University and USoA Miami. He has been studio leader at the Venice Studio organized by the Melbourne School of Architecture and at the Porto Academy hosted at FAUP.

 

In 2014 he was invited by Rem Koolhaas, director of the Venice Biennale, to participate in the Monditalia section with the research project Ground Floor Crisis. Among the recent projects designed and built by Ghidoni there are the winning proposal for a temporary restaurant for the 25th Biennale Interieur in Kortrjik, Belgium (2016), the pavilion for the Mèxtropoli Festival in Mexico City (2017), the e-flux pavilion for the Milano ArchWeek (2018), the new Urban Center for the city of Milan (2019) and the new addition to the Venice Casino in Ca’ Noghera (2020). His project for the market square of Sant’Agostino (Ferrara), designed in collaboration with Enrico Dusi and completed in 2020, has been awarded the prestigious Gubbio Prize as the best national intervention on an area of historical interest.

 

Since 2010, Ghidoni has been co-founder and Editor-in-Chief of San Rocco, an independent international publication about architecture. The editors of San Rocco were received the Icon Award in 2012 as the best emerging architecture practice. In 2012 and 2013, the magazine was awarded two grants from the Graham Foundation.